Sometimes an assignment comes along that really fits in your wheelhouse, speaks to your heart … even touches your soul! That’s precisely what happened when Kansas City design firm “Willoughby” shared their vision for a new frozen food product looking for a fresh perspective. They wanted the packaging to be artful, modern and dramatic – yet authentic. As soon as we saw the mood boards, we knew Jennifer was the absolute best food shooter for the job. Sourcing fresh veggies out of season with very specific requirements then working through 14 SKUs in 2 days presented some challenges … but our seasoned crew with a little help from Willoughby Partner & CD Zach Shubkagel nailed it!
Here is what Willoughby had to say about the project: “The identity was inspired by a farm fresh and local language. Instead of showing cooked vegetables like the competition, we featured each product in all its fresh glory: on the cob or in the pod, rolling across a wooden table or still on the vine. Bright, natural and vivid. Photographer Jennifer Silverberg and her team brought their immense talents to our project and the results are stunning. How they found fresh corn in December is still a mystery to us.”
We’re happy to hear about our shoot’s success from the client, even happier still to see our agency partner being interviewed in PDN, and well, a little over the moon to see our images featured in PDN as part of that article.
For both KATHYREPS and Jennifer Silverberg Photography, there is nothing we like more than mutually beneficial outcomes. If you would like to share a concept or discuss how we can partner to make your client’s food, farm, and agriculture images amazing, please give us a shout. tel:314-503-9597