Jennifer Silverberg recently got the call to work with an incredibly talented agency on a brand that is on her dream client list. The client? Oberweis Dairy, a family owned business headquartered outside of Chicago in Aurora, IL.
The job entailed 3 days total on location; 1 day at an Oberweis dairy farm in Wisconsin, 1 day at their processing plant in Aurora, IL and 1 day on location at a home in St. Louis. The library of images included a mix of farm shots, product processing, prepared and packaged product and lifestyle. Jenn loves cows, ice cream and kids eating ice cream, so the job was a perfect fit. As is Murphy’s Law, the home location shoot day temperature topped out around 95º which, due to other scheduling priorities, was precisely when we were capturing outdoor shots of the kids eating ice cream! Owner of Propaganda, Flint Finlinson was quite the team player, jumping in to scoop multiple replacement ice cream cones to keep the product looking fresh. The kids also did their part in “product testing”, receiving multiple sticky thumbs up and smiling sugary faces.
The images are in circulation in their regional markets on outdoor boards, direct mail and the Oberweis web site (coming soon). Jamey Larkin and the Propaganda team were wonderful to work with and did a great job on the creative which sweetened the deal even more so. They are the cream of the crop in our book! To see more images from the shoot, visit Jennifer’s site for the full gallery.